Search Engine Optimization or SEO is often described as the method of producing content for an audience to help it rank up in a search engine like Google. One of the major things that differentiate SEO marketing from paid promotion is that it includes an “organic” ranking, according to which you do not have to pay to have your website on the top of the list. In a nutshell, SEO involves writing some content online and then optimizing it for search engines to display it on the upper part of the display page when a user searches for it.
Here is an example, when you search for Google Home Smart Speaker with Google Assistant you are probably looking up the places you can get it from, the installation process, the price, and the advantages. When looking for the product as a business you would want the audience to buy it from your online store. So, your way of describing the product should be distinct from the rest of the online sellers selling the Google home, smart speakers. This is far from easy, but it’s all about SEO marketing.
Let’s look at the details. To understand better how search engines rank content on the top of a search engine page you should first learn how these searches work. Here is the step-by-step guide to SEO marketing.
Many people can wait for long-term results. However, some people rather want to win fast and move on to the next new thing. In the world of SEO marketing, the pursuit of quick wins is commonly known as black hat SEO. People who implement black hat SEO tend to rank quickly using sneaky tactics such as keyword abuse. It does work for a short time and may bring some audience to your website, but it is likely to get penalized by many search engines blacklisted it so you won’t be ranked.
On the contrary, White Hat SEO is a technique to have a viable business online. SEO in this way focuses on the human audience. They follow the rules of search engines and try to provide the best possible content and have it available easily.
The Quality of Your Content Matters
In the past, posting content with a huge number of keywords seemed to be the usual practice. If you actually created unique content which would help someone solve a problem, you were excellent and it made ranking easier.
Content has improved a lot these days, and online businesses not only have websites but also a blog along with it to generate traffic for their online business and rank them high on Google. Creating great content is difficult, but now there is a food part that is you don’t have to create content all over from the beginning. It can be separated from what others have created, but it simply adds value and deepens the content.
Finally, it is the content that has to solve the query or offer different solutions to everything that leads the audience to your content. If not, they will immediately click off your page and tell Google that your content will not solve anyone’s problems.
The Intent of Your Content Is Important
Google attaches great importance to intent. When you type something in the search bar, you need to recognize what the audience is searching for. Is it something they want to learn about? Are they looking for a store to buy? Are they just carrying out market research to look for more options?
As a content marketer, you definitely need to learn this. You cannot create content about “the best colas on the market” and target “drinking water” as the main keyword. It makes no sense because people usually don’t look for water when they want cola. Therefore, you are not giving the correct response to the question, and the search engine will know.
Keep Your Content up to Date
Some websites have set a standard that shows that posts often help Google’s rankings. However, posting new content is just one way to show Google’s freshness. There are many things you can do to keep your content already published up to date. Checking and updating content correctness, fixing broken links, and updating data from the past with more relevant new data is all the way to show Google that content is still worth it.
Choose Relevant Keywords
The keyword determines how the link is built. This includes all the tactics you have chosen to implement the link. Another common mistake people make is that they stop. Maybe they are redesigning their website or launching a new marketing campaign. They do this for a week or two, refresh the page and then stop. They consider keyword research to be one-off.
In reality, it’s the exact opposite. The best SEO always does a keyword search. Keyword research is done for a variety of reasons, but the two main reasons are to rank better on a search engine and produce important content.
These are some steps you can take while creating SEO content. While they may seem daunting in the beginning you will eventually learn them in the long run. Make sure you know well regarding your business needs so that you can come up with better strategies for making sales through your SEO content.