For the past few years, influencers have dominated Instagram word-of-mouth, and the trend does not appear to be slowing down anytime soon. Influencer marketing is used by both big corporations and small enterprises to get their message out there.
The figures are exact:
On Instagram, 34 percent of purchases are influenced by influencers and bloggers.
Instagram is the key platform for influencer marketing for 89 percent of businesses.
If you’ve completed the initial steps, which include:
understanding the advantages of the Instagram Influencer campaign,
identifying the appropriate fit for your brand (go to our blog entries on How to Spot a Fake Influencer if you haven’t already),
contacting the influential person of your choosing,
Putting together the original plan
It’s finally time to launch your very first Instagram influencer marketing campaign.
Stay tuned if you’re feeling a little overwhelmed and don’t know where to begin. We’ve put together the comprehensive guide with step-by-step instructions on how to put together a successful influencer marketing campaign.
Let’s get this party started.
What is Influencer Marketing and How Does It Work?
Let’s start by answering the obvious question: What is Influencer Marketing?
Influencer marketing is categorised as a type of social media marketing. In essence, social media influencer marketing is intended to provide brands with a cost-effective way to have their products and services pushed by influential social media users. Influencers must have a large following and the authority of an expert to be considered for these ads.
Instagram is the most typical site to use the plan because it is the most popular social media influencer platform.
Influencers can post various types of material while mentioning the brand or a specific campaign, depending on the sort of contract. Influencer marketing on Instagram is extremely effective for a variety of reasons. The most crucial factor is the influencers’ credibility and trust among their loyal followers. As a result, whenever an influencer endorses a brand in a post, their audience receives social proof.
Influencer Campaigns: What Are They and How Do They Work?
Influencer marketing programmes come in a variety of shapes and sizes. You can either go through each format one at a time or mix and match to determine what works best for you.
To give you a better idea of what you can do, below are some of the most common forms of influencer marketing campaigns.
For influencer brand promotion, IG Stories are one of the most convenient and extensively used post kinds. This is a no-brainer because they are simple content pieces with plenty of space for creativity. Most significantly, IG Stories’ swipe-up feature enables for a creative placement of your brand link. This, of course, applies to the more well-known influencers with a following of 10,000 or more.
The bulk of influencer promotional IG Stories use this most intuitive CTA location.
Shoppable stickers are another popular approach to use Stories for influencer participation. Influencers that promote your items can include shoppable stickers in their tales. This manner, the Influencer postings are directly boosting sales.
Your landing pages’ link from the influencer’s stories works like a charm when combined with a nice and original post. This method can be used to promote discounts, product debuts, and sales.
Contests & Giveaways
An Instagram giveaway held by an influencer is a quick approach to raise brand exposure among a bigger, niche audience. Collaborate with the influencer to create a fun competition with a clever hashtag and messaging that encourages their followers to connect with your content.
The element of gifting draws people in, while the buzz generated over a short period of time jumpstarts your Instagram brand.
Including discount codes is another win-win scenario for gifting. The influencer includes the information in their post highlighting your product, resulting in a high level of interaction for both of you.
@savoryexperiments demonstrates how this can be done perfectly. They published a great useful post on a Christmas treat for kids (value) in a pre-holiday post, which included an offer on Oreo cookies at the @HarrisTeeter store (client promotion.)
With Instagram live, you can get your brand message out there. In order to capitalise on their loyal following, ask influencers to advertise your products or services during their Instagram live sessions.
Influencers can demonstrate behind-the-scenes production at your firm, live-stream your product or service launch events, offer Q&As explaining your product or service, or even live unboxing videos.
Influencer Instagram live broadcasts are a great way to let followers in on what goes on behind the scenes and position your company as trustworthy and relatable while also garnering a lot of engagement from their followers.
Getting a well-thought-out shout-out from a well selected influencer is a certain method to boost sales and brand exposure in one fell swoop.
Assume you run a catering business. Hundreds of additional potential customers will result from a shout out from a foodie influencer highlighting how you immediately solved their buffet emergency.
Having your brand recognised or featured in an influencer’s IGTV video allows you to engage with their audience for a longer period of time. With up to one hour of air time, you can be more creative with your messaging, including several CTAs throughout the video, and increase your chances of being seen and engaged. Furthermore, it disseminates your message in a high-quality format, allowing your products and/or services to shine.
Takeover on Instagram
Allow an influencer with a similar style to yours to take over your Instagram account for a day. To summarise, this must be someone you can trust to carry out this task without jeopardising your reputation. This might be a spectacular launch event or any other milestone that can be used to attract some of the influencer’s devoted followers.
Here’s an example of a well-executed Instagram takeover. On Instagram Stories, micro-influencer @mollyinmaine collaborated with @thecottagejournal to illustrate how she decorated her home. The Cottage Journal gets discovered by Molly’s specialised readership, and Molly gets a highlight in a huge brand’s feed, so it’s a win-win situation.